Social Marketing & Tobacco Control: A One-Day Training
Date and time
Location
Central New Mexico Community College Workforce Training Center
5600 Eagle Rock Avenue Northeast Albuquerque, NM 87113Description
Social Marketing & Tobacco Control: A One-Day Training
Friday, December 3, 2017
Check-in 9:30 a.m.; Training 10 a.m. - 4 p.m.
CNM Workforce Training Center
5600 Eagle Rock Avenue Northeast, Albuquerque, NM 87113
Social marketing is understood to be a crucial component of a comprehensive tobacco control program. Effectively communicating with a population about the dangers of smoking, can have a profound impact on adult and youth smoking rates as well as the social norms around smoking in a community. This one-day training will take you through the step-by-step process of developing and disseminating a tobacco control campaign, including setting campaign goals, defining and understanding audiences, creating campaigns that change behavior, choosing media placements, and understanding campaign impact. Traditional (TV, radio, billboards), earned (press release, news services, free media stories), and “new” media (mobile, social), and its relationship to policy development, will be discussed.
This training will be led by Elizabeth Kilgore, MA. Ms. Kilgore is a health communications consultant and a content expert in the areas of tobacco control and chronic disease prevention. From 2007 - 2015, she led New York City’s internationally-renowned anti-tobacco communications strategy. Her ads have been shown in many jurisdictions across the United States, and have been adapted for use in 14 other countries. Since 2016, she has consulted on projects for the Centers for Disease Control and Prevention, the World Health Organization, and other governmental and nonprofit organizations.
*Participation in this training is by invitation only. Please do not forward this invitation to anyone else. If not interested or cannot attend, please let us know asap so we can send the invitation to someone else who can benefit from this training. Please register by November 10. 2017.
Meals and a light snack will be served. For more information, contact suzanne@chronicdiseasenm.org.
The Chronic Disease Prevention Council of New Mexico and the New Mexico Allied Council on Tobacco are the organizers for this meeting. Visit us online at at www.chronicdiseasenm.org, www.facebook.com/chronicdiseasenm, www.NewMexicoACT.org, or www.facebook.com/newmexicoact.
Organized by
Formed in 1997, The Chronic Disease Prevention Council (CDPC) is a multidisciplinary body of experts seeking to reduce chronic disease in New Mexico. Through quarterly meetings, the Council creates a forum for collaboration and communication to break down disease specific silos and focus on prevention and control issues for chronic diseases, including arthritis, cancer, diabetes, heart disease, stroke, and diseases related to obesity and tobacco use.
CDPC is responsible for the facilitation of the New Mexico Shared Strategic Plan (NMSSP) created by a statewide leadership team in 2010. The NMSSP combines state-level chronic disease specific plans, identifying common risk factors, promoting multi-level prevention and management strategies, and aiming to improve health at both the individual and community level. CDPC and the application of the NMSSP will result in a more coordinated, concerted effort that taps into the skills, talents, and experience of a diversity of organizations.The New Mexico Allied Council on Tobacco (NM ACT) is a workgroup of the CDPC.